When progressive web apps (PWAs) first entered the web scene, they promised to provide reliable, fast, and engaging web capabilities to meet the high expectations of users, with features like push notifications, installability and network resilience – and they did. Brands that switched to a PWA setup yielded great results.
For example, Forbes decreased their web page load time from 3-12 seconds to 0.8 seconds, resulting in a 100% increase in engagement; Flipkart tripled their time-on-site at 3.5 minutes on their web app compared to 70 seconds on the native; Twitter experienced a reduce in bounce rate up to 20%, increasing the number of user tweets to 75%; Starbucks coffee improved their website performance by allowing users to check their menu, select orders and add them to the cart, even with a poor internet connection; and Pinterest gained a 44% increase in client generated ad revenue because of quicker page loading time.
All these big, popular brands already have avid users and followers to reap the benefits of having a PWA – But what about small and medium brands?
Why small brands are at a losing end with PWAs
PWAs are very promising indeed, but have one major flaw. Any native app that has gained popularity over time can credit their visibility to app stores, such as Apple App Store and Google Play Store. Small and medium brands leverage app stores to compete for brand awareness against big brands. Switching to PWA setups sure packs in a lot of benefits, but unfortunately for PWAs, even if they can be installed directly to user homescreens, there’s no way for them to get listed or published on app stores.
Other cons include:
- Highly Android-driven (no iOS support)
- Limited hardware and software support
- Restricted mobile feature usage (bluetooth, NFC, camera, etc.)
The winning move – PWAs get equal playing field!
Ever since the pandemic, the web has been experiencing a massive surge in the number of users and screen time. This year, 2.65 billion people are using Google Chrome as their primary web browser, leaving Google with a greater demand for a better user experience, from both users and developers alike.
At the recently concluded Google I/O, on 20 May 2021, Google made it easy to list or publish PWAs to Google Play Store across Android and Chrome OS with the Trusted Web Activity API. Google also made it easy for PWAs to transact with Google Play Billing for subscriptions and in-app orders via the Digital Goods API.
Google is also highlighting PWAs in different ways this year:
- Web browser install highlight
- App icon installation or pin on homescreen, dock, or taskbar icon
- App shortcuts feature
If you’re a developer, you may want to watch Chrome OS Developer Relations Engineers, Alexander Nohe and Andre Bandarra explain below, how to publish PWAs to Google Play Store.
Fresh ideas deserve a refreshing price!
Now that the playing field is even for native apps and PWAs on app stores, switching to PWAs is the best choice for any brand, unless your app needs built-in mobile functions like bluetooth and NFC. But looking at how PWAs are progressing, it’s very likely that these functions will soon be integrated into PWAs as well. The bottom-line is, if you are looking for improved user experience and better web performance, we recommend that you go with PWA setups.
As web app development experts, we can help you develop or transform your website into a PWA without incurring high development expenses.
Our main goal is to help brands of any size grow, so we guarantee our clients the best price in the market. We also offer FREE scoping and ideation session to get you started!
If you dream of going big like the brands we’ve mentioned above, now is the time for you to invest in a PWA! We believe in your idea, now let’s make it ‘appen!
- Mehta, A. (May, 2020). How Are Big Brands Making Use of PWA to Improve Their Business Ahttps://appinventiv.com/blog/why-popular-brands-are-shifting-to-progressive-web-applications/
- Google Chrome Developers. (May, 2021). List your Progressive Web Apps in Google Play | Session. Retrieved from: https://youtu.be/ddbHp8tGBwQ
- Google Chrome Developers. (May, 2021). Developer Keynote (Google I/O ‘21) – American Sign Language. Retrieved from: https://youtu.be/ddbHp8tGBwQ
- Dean, B. (March 2021). Google Chrome Statistics for 2021. Retrieved from: https://backlinko.com/chrome-users