The first impression is vital, so it’s important to have a website that stands out and is easy to use.

For small and micro businesses, this may be difficult due to lack of knowledge, resources, time, or budget for designing and developing a fully customized market-ready website. 

Every business is different; but there are five web pages that we recommend every SME include in their website to create the best first impression – Home, About, Products or Services, Blog or Portfolio, and Contact. 

In this article, we bring you #WebsiteBasics. We describe the purpose of each page, recommended content, and some tips and best practices. 

Home Page

Every website needs a Home Page, regardless of the size of the business.

It is the first page that customers land on, so it’s important to establish a good first impression right away. 

Research suggests that on average, a website gets only 15 seconds to capture attention, commonly referred to as the ’15-Second Rule’ — If you have not generated interest within 15 seconds, it is unlikely the visitor will explore further.

So, how do we make sure your Home Page captures interest, keeps your audience on your site for longer, and invites them back for more? 

#1 Nail Your ‘Above the Fold’ (ATF) Section

Above the fold is a term that refers to all that’s visible when looking at your site without scrolling.

Here are some ways to optimize your ATF

A hero section is located at the top of your Home Page, and it can be a video, an image or text that contains your main message, supporting description and call to action buttons. 

#2 ‘Below the Fold’ (BTF) Section

BTF section is what comes under the ATF.

Here are some ways to optimize your BTF:

About Page

The About Page is an opportunity to showcase your company’s story and identity. It builds trust with potential customers by giving them the information they might not find on their own.

It’s important that this page: 

The About Page also provides the opportunity for people with similar interests to connect with your company at a deeper level. 

Products/Services Page

This is where a list of your products and services fall. Products/Services pages are essential because it provides visitors with a quick snapshot of your offering.

Here are some tips you can apply to make your Products/Services page user friendly:

Blog Page

Share your company’s latest news, stories and other topics your customers would be interested in through your Blog Page.

Blogs are an inexpensive solution for publishing content online while maintaining the company’s brand voice. It is also an SEO essential – a means to stamp your authority in your field of expertise, introduce new content associated with search keywords and add value to your website.

In some cases, businesses gain popularity from a blog post that made a buzz on social media or was mentioned on a popular website. 

Blogs also allow you to reach out and influence people who don’t have an interest in your products at first.

As shared by the American online marketing strategist and author David Meerman Scott, “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

Contact Page

Contact Page is for customers who would like to reach out for questions, clarifications, or complaints — an important page for maintaining communication with customers.

In most cases, the Contact Page should:

You may also want to provide links to your social media like LinkedIn, Facebook, Instagram, and Twitter so you can promote your business via frequently used apps.

If you’ve got these five essential pages you’re on the right track to launching a successful small business website!

Don’t know where to start? We’ve got you! 

Building a website can be overwhelming, so we’re here to help you build your own website with all the essential pages and more! 

What’s more — we provide custom quotations fit for your specific needs at affordable prices!

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